Shopify speed optimization isn’t difficult. With a few simple steps, you can get some significant speed boosts for your store.
Why do you need to optimize your Shopify store for speed?
The speed of your online store affects your customers’ shopping experience, conversion rates, and your store’s discoverability.
Here are some case studies that show how high-performing sites engage and retain users:
- Pinterest increased search engine traffic and sign-ups by 15% when they reduced perceived wait times by 40%.
- COOK increased conversions by 7%, decreased bounce rates by 7%, and increased pages per session by 10% when they reduced average page
4 Ways to Speed Up Your Shopify Website
1.Use A Fast Theme
In fact, the speed of your Shopify website is mainly determined by your website theme. Therefore, before installing a theme, it is always recommended that you check the following:
- Look for a responsive theme.
- Find the latest copy of your theme and see a live preview of it.
- Run the theme preview page through Google PageSpeed Insight and see the suggestions to make the page faster.
Once you choose a theme, remember to keep it updated.
2.Compress Your Images
Images are the main reason why websites slow down. This is especially noticeable in an ecommerce store like yours, where there are so many product images.
By simply running the image through the image compressor, you can reduce the page size by more than a third.
Here’s what you have to do:
- List areas of your website that contain a lot of images, The homepage and the product pages are probably where you should focus.
- Go to your Shopify admin and open the settings for each area in the list.
- Open https://imagecompressor.com — this is my favorite image compression tool.
- Download images from Shopify and drag and drop them to ImageCompressor
- Download compressed images from ImageCompressor and re-upload to Shopify
That’s it! You won’t notice any quality difference in the image, and you can crop anywhere between 20% and 50% of the uncompressed image size. If you have a lot of product images and don’t want to do this yourself, check out Crush.pics to do it automatically.
3.Reduce the Number of Apps Installed
So you should go to your store to see all the apps you don’t use and delete them. There may be some apps you just tried and forgot to delete.
There are so many things to do, it’s a little too hard for a DIY article to cover. Things like lazy loading of images, caching of applications, and preloading of links.
Start with these simple and practical tips or hire an expert to instantly improve your website’s page load speed. Is there anything else you can do to speed up your Shopify store? Share it in the comments section.